Target curve: 20 plans on iOS to stay on the 15.35% line (already cleared at 21).
To maintain your 24% lead: aim for 24+ plans (+3 net new this week).
To extend the lead at last week's pace: target 25+.
iOS Goal · Dec 31
2,500
From 11 → need 15.35% WoW · 24% ahead
Combined MRR
$3.0K
$2.7K Stripe · $254 iOS (net)
Combined ARR
$35.7K
Annualized at current pace
Stripe Active
31
9 monthly · 22 annual
iOS Active (May 1)
21
15 monthly · 6 annual
3-wk avg WoW (iOS)
24%
vs. 15.35% target rate
iOS goal trajectory — actual vs. 15.35% WoW path to 2,500
Log scale · target compounds 15.35% WoW from 11 plans on Apr 9 to 2,500 on Dec 31, 2026 (38 weeks)
Actual iOS plansTarget trajectory (15.35% WoW)Goal: 2,500 by Dec 31
Stripe — subscriptions: history + forecast
Solid: actual cumulative active. Dashed: forecast at +0.6/wk annual, +1.5/wk monthly
Stripe MRRStripe forecastiOS MRR (net)iOS at goal pace
iOS — Active plans by week
Subscribers as of week ending
AnnualMonthly
iOS WoW growth — actual vs. 15.35% target
Week-over-week growth rate in iOS active plans
iOS acquisition funnel — last 4 weeks
Impressions, store views, downloads
Website — visits & meetings booked
Weekly visits (left) and meetings booked (right)
iOS churn — weekly cancels
Plans cancelled in the 7 days ending each Thursday
Quick reads — week of Apr 30
This week's bar: 24 plans
Target curve says 20 by May 7 (already cleared at 21). To maintain your 24% lead, you want 24 by May 7 — that's +3 net new in 7 days. Last week was +3, so this is exactly tracking your current pace. To extend the lead, push for 25+.
Goal pacing — ahead on every dimension
From 11 plans on Apr 9, hitting 2,500 by Dec 31 needs 15.35% WoW for 38 weeks. We've beaten that absolute trajectory every week. 3-week growth rate is 24% WoW.
Revenue today: $3.0K MRR · $35.7K ARR
Stripe contributes the lion's share at $2,724/mo (9 monthly @ $99 + 22 annuals at $999–$1,000/yr). iOS adds $254/mo net after Apple's 15% SBP cut (15 × $14.99 + 6 × $149/12 → $299 gross). Stripe is ~11× bigger in revenue per sub today.
Revenue at goal: $40K MRR · $481K ARR
If iOS hits 2,500 plans by Dec 31 at the current 71/29 monthly/annual mix, that's $30.3K/mo net iOS revenue (~$363K ARR). Stripe forecast adds another $9.8K/mo ($117K ARR). Combined Dec 31 run rate: ~$481K ARR. iOS volume more than compensates for the lower per-sub price.
Forecast caveats
Stripe forecast = linear extrapolation: +0.6 annual subs/wk and +1.5 monthly subs/wk. iOS revenue forecast assumes the goal trajectory holds AND mix stays at ~71% monthly. Either could swing meaningfully.
Monthly is the engineOn iOS, annual flat at 6 for 3 weeks. Monthly went 5 → 8 → 12 → 15. On Stripe, monthly didn't exist before April and it's already at 9. Across both channels, monthly is what's driving growth.
Impression spike held — but isn't convertingiOS impressions held at 7.16K. The listing converts impressions to store views at well under 2% — and downloads barely moved (72 → 73).
Best churn week of the fourCancels dropped to 1, down from 3 and 4. The Apr 16 free-trial-cancel pattern hasn't repeated.
Stripe figures pulled live from the client's Stripe account via MCP connector. Stripe revenue computed from actual price data (9 monthly + 22 annual subscriptions). Stripe forecast: linear extrapolation from recent pace (annual +0.636/wk over last 11 weeks; monthly +1.5/wk, moderated from +2.25/wk early ramp). iOS pricing: $14.99/mo or $149/yr; net revenue applies Apple Small Business Program 15% commission. iOS revenue forecast assumes the goal trajectory holds and current 71/29 monthly/annual mix is stable. Goal trajectory compounds 15.35% WoW from 11 active iOS plans on Apr 9, 2026 to 2,500 on Dec 31, 2026.